Since the explosion of affiliate marketing a few years ago, getting traffic to your internet marketing campaign has never been so competitive.
As an affiliate marketer, blogging is a tool that you must seriously consider and include in your internet marketing arsenal
In fact if you have not started your own blog yet, you really should stop everything you are doing and set up your own online blog right now.
Here are a few top tips on why blogging is crucial to your internet marketing or affiliate marketing business
Blogging Tip 1: Blogging is easy to set up and can be free or relatively cheap. If you use a free bogging platform like blogger, remember to back up your blog contents elsewhere. There is that small risk of your blog being erased overnight. I would recommend using a blogging program that requires you to host your own blogs eg. WordPress. This gives you total control of your content although it will cost you the price of a hosting account.
Blogging Tip 2: Use your blog to build authority and credibility. Share your experience and expertise on your blog. If your content is unique and useful, you will soon have a huge following of readers who will act on any recommendations you make. Although your posts should be informal, to build credibility, your posts must have an air of professionalism at all times
Blogging Tip 3: Use your blog to generate traffic to your money sites. This is crucial. The great thing about blogs is the ability to include backlinks to your money making sites using optimal anchor tags on highly relevant pages. This could help drive traffic to your site in two ways
Human visitors who are impressed with your post will follow your link to learn more
Search engine bots can follow these links thereby contributing to the ranking of your money sites in the search engines
Blogging Tip 4: Keep your blogs simple. No one has the patience to grapple with complicated blogs. Keep you blog structure simple and your posts short and interesting. That way you will hold your readers attention for the entirety of the post.
Blogging Tip 5: Have an opt in form on your blog: your blog will rank high in the search engines if you post unique content to it frequently and apply good search engine optimization to it. This means a boat load of free traffic via the search engines. Capture the email addresses of your blog visitors using an opt in form so that you can later contact them with your ideas and recommendations.
Remember, even the internet marketing ‘gurus’ have blogs. This must give you an indication of how relevant blogging is to the internet or affiliate marketing business.